I’m an active marathoner and Ironman triathlete, having raced in several cities and countrysides from California to New York, London to Greece, and throughout Israel, where I reside today. I have certifications in running coaching from the Road Runners Club of America (RRCA), fitness training from the International Sports Sciences Association (ISSA), and nutrition coaching from the Institute of Integrative Nutrition (IIN).
I earned my MBA from Columbia Business School, as part of its Healthcare Management Program, and a BBA from Emory University. After 10+ years of working at a variety of corporate businesses and start-up companies, I’ve gained a deep understanding of the challenges that come with maintaining a healthy work-life balance and overall healthy lifestyle.
I launched New Limits Health to help those who want to make a difference in their lives, whether this means maintaining a healthier diet, identifying the crevices in a packed work schedule for workouts and other activities, or reaching individual goals such as running a 5K or marathon. A cancer survivor since 2002 (I underwent 56 doses of chemotherapy, 22 rounds of radiation, and 3 surgeries, as a teenager), I understand what it means to start from the bottom, aim high, and achieve success with personal health. I believe that with enough hard work, patience and perspective, change is possible – that people can radically transform their behavior or beliefs in the face of the right kind of impetus, and ultimately reach new limits.