Meet the Team


Meet Johno

I’m an active marathoner and Ironman triathlete, having raced in several cities and countrysides from California to New York, London to Greece, and throughout Israel, where I reside today. I have certifications in running coaching from the Road Runners Club of America (RRCA), fitness training from the International Sports Sciences Association (ISSA), and nutrition coaching from the Institute of Integrative Nutrition (IIN).

I earned my MBA from Columbia Business School, as part of its Healthcare Management Program, and a BBA from Emory University. After 10+ years of working at a variety of corporate businesses and start-up companies, I’ve gained a deep understanding of the challenges that come with maintaining a healthy work-life balance and overall healthy lifestyle.

I launched New Limits Health to help those who want to make a difference in their lives, whether this means maintaining a healthier diet, identifying the crevices in a packed work schedule for workouts and other activities, or reaching individual goals such as running a 5K or marathon. A cancer survivor since 2002 (I underwent 56 doses of chemotherapy, 22 rounds of radiation, and 3 surgeries, as a teenager), I understand what it means to start from the bottom, aim high, and achieve success with personal health. I believe that with enough hard work, patience and perspective, change is possible – that people can radically transform their behavior or beliefs in the face of the right kind of impetus, and ultimately reach new limits.

Anybody in the wellness space who claims to know it all is probably… not being entirely honest. I’m no exception, so this is my go-to team – the people I trust, who know their areas of expertise inside and out and provide me with input and guidance.

Our Core Team

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"My foremost principles are motivation and inspiration, and my passion is creating an environment that enables others to own the changes they want to see in their lives."


Fitness Specialist
"My passion is helping people feel good about themselves - getting to their desired weight goals and boosting their energy and metabolism through nutrition education and customized meal plans."


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"Our culture moves at a pace that makes it difficult to find balance in one's life and to live in the present moment. Through mindfulness, patience, and compassion, we can become mentally and physically fit in a safe and healthy way."


Massage Therapist
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"I strive to offer unique and creative classes where students feel comfortable listening to their own bodies while building mindfulness and strength."


Yoga Instructor

Free Consultation

During this 30-minute consultation, we’ll discuss your personal health and wellness goals, our coaching backgrounds, and decide if we can put together a plan that meets your needs. This is a chance to determine if you feel comfortable working with us.

Free Consultation

Virtual Coaching

We don’t believe in wasting your time, so we develop a customized health action plan that works for you. This consists of an initial goal setting discussion, a personalized regimen outlined on a weekly basis, an online platform for uploading your progress, and real-time coaching from start to finish. At the conclusion of each week, we review your log and make any modifications based on what is (or isn’t) working for you.

Virtual Coaching

Personal Training

If you’re looking for something more hands-on, personal training may be a better fit. This option includes an initial goal setting discussion, in-person sessions that fit your schedule, and an open line of communication if you have questions along the way. We outline a plan, guide your form and technique, and provide motivational support from beginning to end.

Personal Training